Our key executives have more than 70 years of combined experience in analytics, market research, management consulting and marketing. To read more about our senior team members click here.
Knowledge Foundry uses a global delivery model - with account management close to the client and delivery based in India.
We have a four-stage engagement model, which begins with a free, no-obligation diagnostic exercise. To understand how our client relationships evolve from a diagnostic to a long-term relationship, click here.
Raj Bhatt, CEO
Raj is the CEO for Knowledge Foundry. He focuses on the retail, financial services, and telecoms verticals. His areas of interest include direct campaign design and reporting, retail promotional optimization, attrition analytics, channel partner analytics, and inventory management.
Raj has more than 12 years of experience in analytics and management consulting. Before co-founding Knowledge Foundry, he led CRM Analytics at Marketics. He was instrumental in establishing the retail and financial services practices there. Marketics is now part of WNS, which is ranked third globally in the Black Book of Outsourcing, 2007.
Raj has also held senior positions at Booz Allen Hamilton (NYC office) and Adventis (NYC Office) where he advised several global Fortune 100 companies in the telecoms and financial services verticals.
He holds an MBA degree from IIM Ahmedabad, and a B.Tech. degree from IIT Bombay. He has completed the requirements for a CFA charter.
Raj has more than 12 years of experience in analytics and management consulting. Before co-founding Knowledge Foundry, he led CRM Analytics at Marketics. He was instrumental in establishing the retail and financial services practices there. Marketics is now part of WNS, which is ranked third globally in the Black Book of Outsourcing, 2007.
Raj has also held senior positions at Booz Allen Hamilton (NYC office) and Adventis (NYC Office) where he advised several global Fortune 100 companies in the telecoms and financial services verticals.
He holds an MBA degree from IIM Ahmedabad, and a B.Tech. degree from IIT Bombay. He has completed the requirements for a CFA charter.
Carlo Mantica, VP, Business Development, USA
Carlo is VP, Business Development, USA for Knowledge Foundry. He is based in New York.
Carlo is also the president of Mantica Ventures, a boutique creative marketing and innovation firm.
Before joining Knowledge Foundry, Carlo was Director of Strategy with Omnicom at the Arnell Group, a US agency with capabilities in advertising, promotion, entertainment strategy, and design. He also worked for several years in management consulting at Booz Allen Hamilton in the area of strategy and organizational change.
Prior to receiving his MBA from the NYU Stern School, Carlo had extensive brand management experience at top firms such as Coca Cola, Dannon, Heineken, and Barilla.
He graduated from Bocconi University in Milan, Italy. He also studied as a foreign exchange student at the Australian Graduate School of Management in Sydney and Belgrano University in Buenos Aires.
Carlo is also the president of Mantica Ventures, a boutique creative marketing and innovation firm.
Before joining Knowledge Foundry, Carlo was Director of Strategy with Omnicom at the Arnell Group, a US agency with capabilities in advertising, promotion, entertainment strategy, and design. He also worked for several years in management consulting at Booz Allen Hamilton in the area of strategy and organizational change.
Prior to receiving his MBA from the NYU Stern School, Carlo had extensive brand management experience at top firms such as Coca Cola, Dannon, Heineken, and Barilla.
He graduated from Bocconi University in Milan, Italy. He also studied as a foreign exchange student at the Australian Graduate School of Management in Sydney and Belgrano University in Buenos Aires.
Rajeev Sinha, VP-Client Delivery
Rajeev is a co-founder and VP, Client Delivery for Knowledge Foundry. He has over 14 years of experience in analytics, market research and business development and advised over 80 global (including fortune 100) and Indian companies. Rajeev excels in understanding elements of human attitudes and behavior to solve Marketing and HR business problems using CRM, survey, unstructured data, interviews and have advised clients across wide gamut of industries like Telecom, Retail, Automotive, Consumer Goods, IT, Financial Services etc.
Rajeev has multiple areas of expertise that includes brand marketing solutions like re-branding and new product launch, one to one marketing solutions like direct marketing campaign design and analytics and attrition management, promotional and merchanding solutions like promotional ROI estimation and market basket analysis, customer and employee satisfaction and loyalty management consulting that include establishment of its implication on business outcomes and integration into performance management system, and HR analytics solutions to help talent acquisition, performance and retention management and development of HRIS.
Prior to co-founding Knowledge Foundry, Rajeev was a Director of Client Delivery and COE Head at Marketics . Rajeev worked for several years with The Gallup Organization holds an MBA degree from the ICFAI Business School and an engineering degree from VRCE (now VNIT) , Nagpur.
Rajeev has multiple areas of expertise that includes brand marketing solutions like re-branding and new product launch, one to one marketing solutions like direct marketing campaign design and analytics and attrition management, promotional and merchanding solutions like promotional ROI estimation and market basket analysis, customer and employee satisfaction and loyalty management consulting that include establishment of its implication on business outcomes and integration into performance management system, and HR analytics solutions to help talent acquisition, performance and retention management and development of HRIS.
Prior to co-founding Knowledge Foundry, Rajeev was a Director of Client Delivery and COE Head at Marketics . Rajeev worked for several years with The Gallup Organization holds an MBA degree from the ICFAI Business School and an engineering degree from VRCE (now VNIT) , Nagpur.
Anuradha Sharma, VP-Client Delivery
Anuradha is a co-founder and the technical delivery head for Knowledge Foundry. She focuses on the consumer goods, retail and financial services areas. Her areas of interest include pricing, segmentation, key driver analyses, CRM analytics, statistical consulting and training.
Anuradha has more than 10 years of experience in analytics in both market research and CRM areas. Before co-founding Knowledge Foundry, she led the technical thinking at Marketics. She was a key player in establishing the analytics practice there with respect to statistical thought, technical delivery, recruitment, training and quality and served as their Chief Analytics Officer.
Anuradha has also held senior positions at GE-SBI Credit Cards Division (Gurgaon Office, India) and ORG-MARG (New Delhi Office, India) where she worked as a strategic analyst and researcher in the financial analytics and consumer goods verticals.
She holds a Masters degree in both theoretical and applied statistics from The Delhi University and Bowling Green State University, Ohio, and a B.Sc. in Statistics from Delhi university.
Anuradha has more than 10 years of experience in analytics in both market research and CRM areas. Before co-founding Knowledge Foundry, she led the technical thinking at Marketics. She was a key player in establishing the analytics practice there with respect to statistical thought, technical delivery, recruitment, training and quality and served as their Chief Analytics Officer.
Anuradha has also held senior positions at GE-SBI Credit Cards Division (Gurgaon Office, India) and ORG-MARG (New Delhi Office, India) where she worked as a strategic analyst and researcher in the financial analytics and consumer goods verticals.
She holds a Masters degree in both theoretical and applied statistics from The Delhi University and Bowling Green State University, Ohio, and a B.Sc. in Statistics from Delhi university.
Kamaljit Singh Anand, PhD, VP-Client Delivery
Kamal is a co-founder and VP, Client Delivery for Knowledge Foundry. His primary areas of focus are CPG and Financial Services, where he specializes in market mix modeling, price & promotion optimization, response modeling, risk estimation, survey and campaign design.
Prior to co-founding Knowledge Foundry, Kamal was Practice Head and Director of Marketing Optimization and Financial Services Practices at Fractal Analytics. He has worked closely with several Fortune 100 companies and has played key role in designing solutions, recommending methodologies and implementation for various clients across geographies.
Prior to Fractal, Kamal worked for Gallup Organization in the area of Customer Engagement, Business Impact Assessment and Market Research Analytics. Kamal had also been associated with Center for research in Retail at IIMA, in the area of retail and CPG Analytics. He was also involved in Industry Policy formulation at the behest of Ministries or Industry working groups in the areas of IT infrastructure, Finance and Oil & Gas. He is currently an Invited Consulting Member to the Ministry of Finance in the area of Macroeconomic Modeling and Risk Management.
Kamal holds a Doctorate from Indian Institute of Management (IIM), Ahmedabad, where his areas of focus were Quantitative marketing and econometrics. He also holds Masters in Science from University of Delhi.
Prior to co-founding Knowledge Foundry, Kamal was Practice Head and Director of Marketing Optimization and Financial Services Practices at Fractal Analytics. He has worked closely with several Fortune 100 companies and has played key role in designing solutions, recommending methodologies and implementation for various clients across geographies.
Prior to Fractal, Kamal worked for Gallup Organization in the area of Customer Engagement, Business Impact Assessment and Market Research Analytics. Kamal had also been associated with Center for research in Retail at IIMA, in the area of retail and CPG Analytics. He was also involved in Industry Policy formulation at the behest of Ministries or Industry working groups in the areas of IT infrastructure, Finance and Oil & Gas. He is currently an Invited Consulting Member to the Ministry of Finance in the area of Macroeconomic Modeling and Risk Management.
Kamal holds a Doctorate from Indian Institute of Management (IIM), Ahmedabad, where his areas of focus were Quantitative marketing and econometrics. He also holds Masters in Science from University of Delhi.
Girish Ramachandra, PhD, Manager
Girish is a manager at Knowledge Foundry. He specializes in the Financial Services and Industrials verticals. His areas of interest include forecasting, pricing sensitivity analysis, customer segmentation, optimization, scheduling, and inventory management.
Girish worked for Citibank's Global Decision Management team for two years. He was responsible for customer portfolio analytics, rule based segmentation and branch location analytics. Prior to working for Citibank, Girish obtained a Masters degree and a Ph.D. degree from the North Carolina State University in Industrial Engineering & Operations Research. During his Ph.D., Girish worked for the R&D team at the SAS Institute in Cary, North Carolina.
Girish has also worked in the area of vendor development, process management and inventory management for the Larsen & Toubro group of companies for four years after his undergraduate degree. He obtained his undergraduate degree in mechanical engineering from NIT, Surathkal.
Girish worked for Citibank's Global Decision Management team for two years. He was responsible for customer portfolio analytics, rule based segmentation and branch location analytics. Prior to working for Citibank, Girish obtained a Masters degree and a Ph.D. degree from the North Carolina State University in Industrial Engineering & Operations Research. During his Ph.D., Girish worked for the R&D team at the SAS Institute in Cary, North Carolina.
Girish has also worked in the area of vendor development, process management and inventory management for the Larsen & Toubro group of companies for four years after his undergraduate degree. He obtained his undergraduate degree in mechanical engineering from NIT, Surathkal.
Our Engagement Model
Knowledge Foundry uses a global delivery model. Most of our clients are global firms with major operations in the western world. We prefer to have an account manager at (or close to) the client location. We prefer to have most of the delivery capability located 'offshore', in India.
We often launch new client relationships with an 'analytics diagnostic'. We study the various data sources available across functional and divisional silos and the current analytics and BI efforts to recommend what can be done to better use the data to make intelligent business decisions. Some of the features of an analytics diagnostic are:
- A jointly created 'analytics roadmap' to layout the timeline and milestones for better using analytics
- An open discussion on best practices in analytics, from the client's industry and from other industries
- A discussion on data availability for an analytical approach to a specific business problem
The analytics diagnostic is offered free of charge by us and enables a low-risk start to the relationship.
After the diagnostic stage, we jointly identify a pilot project which addresses a business problem for a well-defined geography and product/ division for the client. The project is usually well-bounded to demonstrate value quickly and to create a convincing business case for a wider deployment of analytics. Our focus during the project phase is on developing an innovative, new solution.
Clients who want to solve the same business problem across geographies and products/divisions are then engaged using the Scale-up Phase. We automate the pilot solution in this phase before expanding its scope across the client organization. We also document the process for running the automated solution. Our focus during this phase is on productivity.
As we solve a business problem multiple times over quarters, our relationship evolves to the Knowledge Center phase. In this phase the team working with the client is engaged using a retainer contract to ensure retention of learnings by the team. The team thinks of new ways to improve the problem solution process. Thus the focus of this phase is process improvement.
Suggested Relationship Roadmap:
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Senior Team
Our key executives have more than 70 years of combined experience in
analytics, marketing, market research, and management consulting.