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Retail |
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- Assortment and
allocation optimization for 2 leading US
women's apparel retailers
- Customer segmentation for a department
store's loyalty program -- using lifestyle,
life-stage, deal prone behavior, in addition
to RFM
- Catalog and coupon mailing audience
selection and RoI analysis for multiple
retailers
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Consumer Goods
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- Brand loyalty hierarchy in multiple segments
for a global soap brand using SEM
- Integration of US retail data-sets for a CPG
major -- to create reports (stock-out,
velocity,etc) at various levels of the product
hierarchy and geographical
hierarchy
- TURF analysis to develop a new product
concept for a leading US pet-food brand
- Online media monitoring for a global
beverage brand
- Media mix optimization for a company with
multiple brands in a CPG category
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Banking and Insurance
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- Customer segmentation using RFM at a product
level for a regional US bank
- Sweepstakes mailer targeting and
post-campaign RoI assessment for a regional US
bank
- Brand positioning analysis for a US
financial conglomerate
- Insurance fraud screening at the application
stage using fuzzy logic
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Telecom & Technology |
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- Price elasticity analysis for a European
telecom service provider
- Competitive comparison of an electronics
e-tailer on product range, pricing and
features
- Using random forest models to explain video
session switch-off for an internet CDN
- Online dealer survey design, administration,
and analysis for an Indian telco
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Other
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- Creating an MS Access application to create
a transitional database for a client migrating
from Salesforce to a different CRM system
- Analysis of internal surveys for a leading
pharmaceutical CRO
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